There is a local BBQ restaurant in my area called Uncle Bubs and they do make a very nice BBQ sandwich, but they don't really understand how to use social networking.
They are trying to become part of the Food Network's Diners, Drive-ins and Dives program and are offering a free "party" if they get selected to all of the people who voted them onto the show.
So far so good, however, their efforts thus far to publicize this idea have consisted of doing a story with the local newspaper, who didn't even get the story onto the papers web site.
The Uncle Bub's website contains no mention of the effort either, which leaves the folks who read the local paper to create their own viral process to get the word out. It doesn't help that the Diners, Drive-ins and Dives website only contains a mail link to submit your favorites and no web forms that would make it so much easier.
I did do my part and posted the information to my Facebook profile and hope that my friends tell their friends and so on, but things would have been much easier if Uncle Bubs and the local newspaper had just posted the information in a shareable manner. Uncle Bubs even has a Facebook page, but did not take advantage of that outlet.
Don't get me wrong, I am not picking on Uncle Bub's, and I have never watched Diners, Drive-ins and Dives, but just wanted to point out that how your business can do better and take advantage of the many benefits of social networking. If your company doesn't understand how to do so, there are plenty of professionals out there that can assist.
Am I being too harsh on Uncle Bub's or do you need help with your social networking efforts, let me know with your comments to Technology Plumbing.
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