An Epiphany about Ephipheo

The beauty of the Internet is the often repeated occurrence of finding something completely unexpected when searching for something completely unrelated.

Tonight I was reading about Google Wave in a TechCrunch posting and some of the things it can do, while I patiently wait for my invitation (OK, not so patiently). The posting was interesting and informative as TechCrunch posting's usually are, but what really caught my attention was the video they posted to illustrate their points about Google Wave.

The video from a company called Epipheo Studios was simply amazing. Their concept is simple, use videos designed for the Internet on the Internet. These videos are designed to take advantage of not only the technical capabilities of the Internet, but the viral nature of the web. See something that causes you to think newly about something, do something new with the thought and pass it on to others creating variations and new ideas and so on.

The video style is simple, but very effective and has give me some ideas of my own for my clients to think about. I have already started a conversation on these ideas, too bad I don't have Google Wave to better manage this conversation as it progresses.

Check of this video and maybe come up with an epiphany of your own.